This campaign was created in honor & support of legendary skater Harold Hunter & The HHF
Already Famous was a multi-tired lifestyle campaign which explored the urban skate phenomenon taking place in New York City during 2012. Airwalk wanted a link with a string of events programed to provide a glimpse into the continually growing subculture which transcends multiple genres and races to grow into one big popular youth movement. The campaign featured product design, print media, gorilla style wild posting-street activations, live events, video, interactive websites, and social media content.
Created in honor & support of legendary skater Harold Hunter & The HHF, Already Famous trended hard on social media and the campaign culminated into a unique 42 minute documentary titled "WEOUTHERE" which follows a group of black skaters in New York city during the summer of 2012.
A Brooklyn Creative Agency, 2012.
Executive Creative Director: Mitchell Ware
Executive Producer: Nolan Rosemond
Content Director/Creative Director: Ron Brodie
Head of Production: Tessa Travis
Art Director: Hélène Zünd