Dedicated to friend & contributing filmmaker Alex G 🖤
WEOUTHERE is a micro-documentary that chronicles the limitless will of a group of city kids who haven't been dealt the strongest hands but are striving to overcome generational obstacles and bias in a popular sport. From evading gang life in Brownsville to seeking refuge in a community of misfit-punks and skaters to avoid life on the streets, this is a story of celebration and survival. In a city where you have to find ways to land on your feet. Skateboarding provides these kids with a window of opportunity.
"I think of the black skateboarding movement as sort of a fight club. It's punk rock, and rebellion, and just about anyone is included based off of a hippie-like 'spread the love' philosophy."
WEOUTHERE was filmed during the execution of an interactive advertising campaign for Airwalk Shoes called “Already Famous”, a multi-tiered advertising campaign designed to boost awareness of New York city's urban skate community. The campaign featured product design, a series of concert/events, digital content, gorilla style street activations, and finally the world premier of the unique skate film.
Director & Editor: Ron Brodie
Producer: Tessa Travis
Director Of Photography: Samuel Rodgers
Camera Operator: Alex Ghassan
Additional Editing: Opiyo Okeyo
Music: Vanguard Bots
Executive Creative Director: Mitchell Ware
Executive Producer: Nolan Rosemond
Content Director/Creative Director: Ron Brodie
Head of Production: Tessa Travis
Art Director: Hélène Zünd